Crafting Digital Alchemy for Brands that matter
Elevating Purpose-Driven Brands to New Heights with Strategic Digital Marketing
Our Approach
Generating qualified leads and converting those leads into paying customers is our expertise. Our strategy is both art (creative storytelling to the right audience) and science (data-driven marketing focused on ROI).
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Investigate
We do a deep dive on your ideal customer, how they search for your services and what motivates them to buy. Part of this stage also includes a detailed competitive analysis.
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Strategize
We target your ideal audience with relevant and irresistible advertising that turns clicks into customers.
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Grow
With a strategy in place, we roll up our sleeves and get to work to grow and scale your business, constantly evaluating results against our goals.
We eliminate the guesswork with data-driven experimentation that drives results.
It's never "set it and forget it" with us. Here in the Lab, we're constantly testing and optimizing audiences, creative, placements and offers to maximize ROI
FAQ’s About our services
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We specialize in bespoke marketing solutions for medical practices (including LASIK, dental, and upscale medical spas), insurance and financial services, home renovation contractors, home services, online coaches and consultants.
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We enter into month-to-month agreements with our clients. This gives you the freedom to pause or continue your ads as you please. We keep our clients from leaving by producing the results they are after.
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For most of our PPC clients we charge a flat fee. If we are managing larger budgets (over $10k per month), then we will charge 10-15% of the ad spend. Our management fees start at $1500/mo for Facebook/IG Ads and $1000/mo for Google Ads.
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Each business has different goals that will determine the budget. However, we usually start with a budget of around $50 per day for the first few weeks, which allows us to test multiple versions of creative and copy to see what will perform best. Once we determine the "winners," we can begin scaling your campaign to the budget that best fits your goals.